Archived from the original on 2 April 2010. ^ "Naked Wines offers customers cut price wine by paying producers upfront".Archived from the original on 16 July 2010. ^ "Naked Wines rolls out airline-pricing model at Wine Fair"."Majestic Wine 'buys' a new boss with acquisition of Naked Wine". ^ "Naked Wines founder follows his nose to simplify trade"."It is real business, with sales, products and profits, but done in the best possible taste". When prospective buyers look at a wine's page they will see previous customers' reviews, which helps them determine what they would like to try for themselves. Ĭustomers review their wines and interact with other customers while online reviewers give the wines Likert-scale style scores out of five, a Yes/No to whether they would buy the wine again and a textual description. They currently ship wine throughout the United Kingdom, United States, and Australia. The Financial Times notes that most wines sold by Naked Wines are not available on the retail market, "making direct price comparisons virtually impossible", and most wines are priced "close to usual retail price". Naked Wines' customers (called Angels) fund independent winemakers from around the world, in return for wines at self-described "wholesale prices." However, Naked Wines and Majestic Wines parted ways in 2019 and are no longer affiliated. On 10 April 2015, Naked Wines was acquired by Majestic Wine and Rowan Gormley was appointed CEO of the enlarged group. Customers can bid on a proposed case if they want it, and once the market exceeds a minimum volume then the deal goes into effect and the wines are shipped and delivered at pre-determined future dates. MarketPlace allows prospective and established Naked Winemakers to promote their wines at a discounted price to Naked Wines' customer base. In May 2011, Advance Bookings was changed to a more direct approach titled Naked MarketPlace.
The model offers customers savings by ordering their wine in advance, with greater discounts the sooner the wine is ordered.
In March 2010, Naked Wines rolled out a pricing model called Advance Bookings at the London International Wine Fair. Naked Wines was founded by Rowan Gormley on 1 December 2008.
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